EXCLUSIVE: Sidharth Shukla on Shona Shona with Shehnaaz Gill

Shona Shona, seems like quite a peppy song . What made you say yes to it?

2020 due to the pandemic has given music videos a huge opportunity. They are short term shoots and films were completely on hold with theatres shut and TV too wasn’t operating for months, and OTT was majorly releasing content shot before the pandemic.  Hence, I feel music videos had a huge advantage during this period as people were consuming more content digitally and music truly has no language, it lightens one’s mood.  And with shoots lasting anywhere from one to a few days, it was actually possible to shoot, edit and release some sort of entertainment in these difficult times when it comes to music videos.

Working with Shehnaaz Gill again but this time for a different genre. What is the best and the worst part about working with someone you know so well?

The comfort zone definitely makes it easier when you already know someone.  However, the challenge always is how do you make it better because fans have seen you in two projects together that how do you take things to the next level.

Well, we at Page3 Digital love their #ShonaShona track. What about you? Tell us in the comments.

Credits- Page 3 Digital

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