Nike Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparels, equipment and accessories. Despite its great quality products, it is quite active over social media as well with over 119mn followers on Instagram. This huge following over social media is a testimony of the brand’s loyalty and also the activeness of the brand on social media, where, it speaks upon latest brand additions, some posts regarding the current issues and also promoting its own products.

The online presence of such a big brand with so many followers suggests that how important it is for the brands and businesses to be present online for the self-promotion of its products and services and well as reflecting corporate social responsibility at a large level. This also becomes how much engaged a particular business’ customers and potential customers are with it. Many a time’s brands also use social media and other online platforms for analysing customer demand and interest for an upcoming product.