With 50.4 million followers on Instagram as on Dec 18, 2020, our PM becomes the most followed political celebrity in the world. Also, with 40 million followers on Twitter, he becomes the third most followed political celebrity. Not just the numbers, but the Prime Minister also knows very well how to use these platforms for effective communication with his huge number of followers. In the 2014 Lok Sabha elections, the Bhartiya Janta Party started the campaign – “Abki baar, Modi Sarkaar”, it took a huge leap and marked a big margin success path for the party’s win. In that time, every single person chanted the same. By the time of year 2019 Lok Sabha elections, the active internet and social media users in india grew to 520 million from a lower 250 million in 2014. BJP took advantage of the social media even this time around by starting popular campaigns like – ‘Mai bhi chowkidaar’, ‘ Modi hai to mumkin hai ‘ and ‘My first vote for Modi’to attract the youth of India. All this worked like a charm and gave a second innings to the party in the Central Governance.

Along with the this, PM Modi also intelligently uses the online platforms for announcing newer policies, new steps taken by the government, giving related updates and in all tactfully staying in touch with his followers. The way our PM and his party uses the online and social media platforms to positively influence people and to rightfully inform them, is truly an inspiration that how much online platforms influence our daily lives, it also shows how important it is for everyone to be present over different social media platforms to stay in sync with the world.